History of Design and Craftsmanship

Dieter Rams’ Design Principle: Good Design is Aesthetic

The principle that Good Design is Aesthetic highlights Rams’ commitment to creating visually pleasing products and delves into the nuanced subjectivity of aesthetics.

The Essence of Aesthetics in Design

At its core, Rams’ principle that “Good Design is Aesthetic” emphasizes the importance of creating products that are not only functional and practical but also visually appealing. Rams believed that aesthetics play a vital role in making a product successful and enduring. He saw aesthetics as an essential element in capturing the attention of users, fostering emotional connections, and enhancing the overall user experience.

For Rams, aesthetics extended beyond mere superficiality. He believed that aesthetics should be a reflection of a product’s inner qualities, honesty, and functionality. The aesthetic appeal of a well-designed product should stem from its form, materials, colors, and the way it seamlessly integrates into the user’s environment.

Subjectivity in Aesthetics

While Rams’ principle advocates for the importance of aesthetics in design, it’s important to recognize that aesthetics are inherently subjective. What is aesthetically pleasing to one person might not be to another. This subjectivity arises from diverse cultural backgrounds, personal experiences, and individual preferences that shape each person’s perception of beauty.

Various factors, including upbringing, cultural influences, societal norms, and personal experiences, shape our sense of aesthetics. What one person finds elegant and sophisticated, another might perceive as cluttered and excessive. This subjectivity makes the concept of “good design is aesthetic” even more complex, as it acknowledges the diversity of tastes and preferences among users.

Designing for Diverse Aesthetics

Acknowledging the subjectivity of aesthetics is crucial for designers seeking to create products that resonate with a broad audience. Instead of pursuing a one-size-fits-all approach to aesthetics, designers should strive to create products that offer flexibility and customization, such as custom furniture. This can involve allowing users to personalize certain aspects of a product’s appearance, such as color schemes or finishes, to align with their individual preferences.

Additionally, understanding the cultural and contextual influences on aesthetics can help designers tailor their creations to specific markets or demographics. A design that is aesthetically pleasing in one cultural context might not hold the same appeal in another. By conducting thorough research and embracing a user-centric approach, designers can bridge the gap between diverse aesthetics and create products that resonate on a global scale.

The Role of Empathy in Aesthetic Design

Empathy becomes a valuable tool for designers to navigate the complex landscape of aesthetics. By placing themselves in the shoes of potential users and considering various perspectives, designers can create products that strike a balance between form and function while also catering to different aesthetic sensibilities.

Empathy-driven design allows designers to anticipate how users from different backgrounds might perceive a product’s aesthetics. This can lead to innovative solutions that harmonize various design elements to create an aesthetically pleasing product that speaks to a wide range of users.

Dieter Rams’ principle that “Good Design is Aesthetic” encapsulates the essential role of aesthetics in creating meaningful and impactful designs. While aesthetics remain inherently subjective, this principle encourages designers to embrace the diversity of user tastes and preferences. By understanding the cultural and individual influences on aesthetics and by employing empathy-driven design, designers can create products that resonate on a deeper level, transcending personal biases and connecting with a global audience. As we continue to shape the future of design, Rams’ principle reminds us that aesthetics are not just a superficial consideration but a profound aspect of the user experience.


I’m the owner of Benham Design Concepts, a mixed media art studio where I design and build custom furniture and other works of art using wood, glass, stone, and various metals.
In this blog, I talk about the art I create, my journey, and the things I learn along the way.

Leave a Reply