History of Design and Craftsmanship

Good Design Makes a Product Understandable: The Timeless Wisdom of Dieter Rams

The principle of Good design makes a product understandable, encapsulates the essence of design’s role in enhancing the user experience, and creating products that seamlessly integrate into our lives.

Understanding the Principle

Dieter Rams believed that good design should not leave users scratching their heads, trying to decipher a product’s purpose or functionality. A product’s design should communicate its purpose and usage intuitively, allowing users to interact with it effortlessly. Rams’ designs for Braun and his work at Vitsoe exemplify this principle. His minimalist approach, characterized by clean lines, functional simplicity, and a focus on user experience, ensured that users could immediately grasp how to use the product.

The Joy of Discovery

However, a counter opinion challenges the strict adherence to making products overly understandable. Some argue that a design’s fun lies in learning how it works and exploring its various features. Take, for instance, complex gadgets like smartphones or video games. The joy of discovering hidden features or mastering intricate functionalities can be an exhilarating experience. In this light, a certain level of complexity might be desirable, allowing users to engage with a product over time and feel a sense of accomplishment as they uncover its capabilities.

Form Over Function

While Rams’ principle prioritizes functionality, another perspective suggests that, at times, the form of a design can outweigh its function. This is especially relevant when creating pieces of art or novelty items. These designs often prioritize aesthetics and emotional resonance over practicality. Think of avant-garde sculptures or elaborate decorative items that serve little functional purpose but captivate their viewers with their visual appeal. In these cases, the form becomes the central focus, and the pleasure lies in appreciating the beauty of the design rather than its utilitarian aspects.

Finding Balance

The key lies in striking a balance between the principles of understanding a product’s functionality and appreciating its intricate features or artistic form. In many cases, a well-designed product can offer clear usability and room for discovery. Think of modern smartphones, which combine intuitive interfaces with a multitude of features waiting to be explored. The user can engage with the device at a basic level immediately but also delve deeper as they become more familiar with its capabilities.

Dieter Rams’ principle that “good design makes a product understandable” remains a cornerstone of successful industrial design. This philosophy promotes usability, enhances user experiences, and reduces frustration. Yet, the counter opinions remind us that design is a multifaceted discipline that can cater to different purposes and contexts. Sometimes, the joy of uncovering a product’s intricacies or appreciating its aesthetic form outweighs the need for immediate comprehension. Striking the right balance between functionality, discovery, and aesthetics is the true challenge of the designer, ensuring that each product finds its place in the intricate dance between form and function.

I’m the owner of Benham Design Concepts, a mixed media art studio where I design and build custom furniture and other works of art using wood, glass, stone, and various metals.
In this blog, I talk about the art I create, my journey, and the things I learn along the way.